000 | 00676cam a2200241 a 4500 | ||
---|---|---|---|
001 | a4371 | ||
003 | SIRSI | ||
008 | 080122s2008 nju b 001 0 eng d | ||
020 | _a9780138133863 | ||
020 | _a0138133867 | ||
035 | _a(Sirsi) i9780321469526 | ||
050 |
_aHF1416 _b.K443 2008 |
||
100 | 1 | _aKeegan, Warren J. | |
245 | 1 | 0 | _aGlobal marketing |
250 | _a5th ed. | ||
260 |
_a[Upper Saddle River, N.J.] : _bPearson Prentice Hall, _c2008 |
||
300 |
_axxiv, 643 p. : _bill. ; _c28 cm. |
||
504 | _aIncludes bibliographical references. | ||
650 | 0 | _aExport marketing | |
650 | _aGlobal marketing | ||
650 | _aGlobal Marketing Mix | ||
700 | 1 | _aGreen, Mark C. | |
999 |
_c18524 _d18524 |