000			01576cam a22002294a 4500
001			a4414
003			SIRSI
008			041214s2012 njua b 001 0 eng
010			_a 2004029593
020			_a9780273752431
035			_a(Sirsi) i9780131469181
050	0	0	_aHF5415 _b.K636 2012
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a14th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2012.
300			_axx, 651, [94] p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
999			_c18610 _d18610