| 000 | 01034cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | a4657 | ||
| 003 | SIRSI | ||
| 008 | 020927s2004 nyua b 001 0 eng | ||
| 010 | _a2002035590 | ||
| 020 | _a0072539097 (alk. paper) | ||
| 020 | _a9780072539097 (alk. paper) | ||
| 020 | _a007286057X (alk. paper) | ||
| 020 | _a9780072860573 (alk. paper) | ||
| 020 | _a0071214305 (International ed.) | ||
| 020 | _a9780071214308 (International ed.) | ||
| 035 | _a(Sirsi) i9780071214308 | ||
| 050 |
_aHF5415.1 _b.B4155 2004 |
||
| 100 | 1 |
_aBearden, William O., _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axl, 596 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 999 |
_c18960 _d18960 |
||