| 000 | 01305cam a22002654a 4500 | ||
|---|---|---|---|
| 001 | a5346 | ||
| 003 | SIRSI | ||
| 008 | 070914s2008 ilua b 001 0 eng | ||
| 010 | _a2007037887 | ||
| 020 | _a9780736064774 (hard cover) | ||
| 020 | _a073606477X (hard cover) | ||
| 020 | _a9780736064774 | ||
| 020 | _a073606477X | ||
| 035 | _a(Sirsi) a5371 | ||
| 050 | 0 | 0 |
_aGV714 _b.I79 2008 |
| 100 | 1 |
_aIrwin, Richard L., _d1957- |
|
| 245 | 1 | 0 |
_aSport promotion and sales management / _cRichard L. Irwin, William A. Sutton, Larry M. McCarthy. |
| 250 | _a2nd ed. | ||
| 260 |
_aChampaign, IL : _bHuman Kinetics, _cc2008. |
||
| 300 |
_axi, 339 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 311-329) and index. | ||
| 505 | 0 | _aIntroduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management. | |
| 650 | 0 |
_aSports _xPublic relations. |
|
| 650 | 0 |
_aSports _xMarketing. |
|
| 999 |
_c20171 _d20171 |
||