000			01837cam a22002774a 4500
001			a5398
003			SIRSI
008			110513s2011 caua be 001 0 eng
010			_a2011019185
020			_a9781412973823 (hardback)
020			_a1412973821 (hardback)
035			_a(Sirsi) a5491
050	0	0	_aGV713 _b.E53 2011
082	0	0	_a796.06/9 _223
245	0	0	_aEncyclopedia of sports management and marketing / _cgeneral editors, Linda E. Swayne, Mark Dodds.
260			_aThousand Oaks, Calif. : _bSage Publications, Inc, _cc2011.
300			_a4 v . (xxxvi, 1858 p.) : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
505	0		_aV. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.
520			_a"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- _cProvided by publisher.
650		0	_aSports _xManagement _vEncyclopedias.
650		0	_aSports administration _vEncyclopedias.
650		0	_aSports _xMarketing _vEncyclopedias.
700	1		_aSwayne, Linda E.
700	1		_aDodds, Mark.
999			_c20254 _d20254