000			02057cam a2200301Ma 4500
001			a5399
003			SIRSI
008			100722s2011 enk 000 0 eng d
020			_a1849205469
020			_a9781849205467 (set : hbk.)
035			_a(Sirsi) a5494
050	0		_aHF5415.1263 _b .B873 2011
245	0	0	_aBusiness-to-business marketing / _cedited by Nick Ellis, Mark Tadajewski and Andrew Pressey.
260			_aLondon ; _aThousand Oaks, Calif. : _bSAGE, _cc2011.
263			_a201011.
300			_a4 v. ; _c24 cm.
490	1		_aSAGE library in marketing.
520			_aBusiness-to-Business Marketing, a four-volume collection, is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study, and in recognition of its widening appeal this collection of seminal articles will be of interest to students, researchers and lecturers of general management, as well as those of marketing. It serves as an intellectual touchstone for academics interested in developing their own research interests further, or who are considering incorporating more business-to-business scholarship. Some of the topics addresses will be familiar, such as marketing channels and relationship marketing, while others are likely to be more novel, like organizational purchasing, supply chains and industrial networks. Assembled and introduced by a team of experts in the field, this collection is an invaluable snapshot of the key theoretical, methodological and managerial issues in this critical and expanding area.
650		0	_aIndustrial marketing.
650		0	_aMarketing.
700	1		_aEllis, Nick.
700	1		_aTadajewski, Mark.
700	1		_aPressey, Andrew.
740	0	2	_aIntroducing B2B marketing.
740	0	2	_aChannels, chains and inter-organizational relationships.
740	0	2	_aIndustrial networks and B2B marketing strategy.
740	0	2	_aB2B marketing programmes.
999			_c20258 _d20258