| 000 | 00790cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | a5455 | ||
| 003 | SIRSI | ||
| 008 | 030319s2004 njua b 001 0 eng | ||
| 010 | _a2003045613 | ||
| 019 | _a56437034 | ||
| 020 | _a0130418145 (pbk.) | ||
| 020 | _a0131212761 | ||
| 035 | _a(Sirsi) a5628 | ||
| 050 | 0 | 0 |
_aHF5415 _b.K636 2004 |
| 050 | 0 | 0 |
_aHF5415 _b.K636 2004 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing : _bactivebook version 2.0 / _cPhilip Kotler, Gary Armstrong. |
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_axxii, 648 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 599-622) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 999 |
_c20342 _d20342 |
||