| 000 | 00817cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | a5653 | ||
| 003 | SIRSI | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0072464208 (alk. paper) | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 035 | _a(Sirsi) a5961 | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2003 |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_a624, 29 p. ; _bill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 999 |
_c20611 _d20611 |
||