| 000 | 00703aam a2200205 4500 | ||
|---|---|---|---|
| 001 | a5843 | ||
| 003 | SIRSI | ||
| 008 | 130407n2003 000 0 eng u | ||
| 035 | _a(Sirsi) a6584 | ||
| 043 | _a n-us--- | ||
| 050 | 0 | 0 |
_aHD69.B7 _b L486 2003 |
| 082 | 0 | 0 |
_a659.2/0973 _2 21 |
| 100 | 1 |
_aLevine, Michael, _d 1954- |
|
| 245 | 1 | 2 |
_aA branded world : _b adventures in public relations and the creation of superbrands / _c Michael Levine. |
| 260 |
_aHoboken, N.J. : _b J. Wiley, _c c2003. |
||
| 300 |
_axi, 260 p. ; _c 24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 253) and index. | ||
| 650 | 0 | 0 |
_aBrand name products _z United States. |
| 650 | 0 | 0 |
_aPublic relations _z United States. |
| 999 |
_c20969 _d20969 |
||