| 000 | 00613aam a2200193 4500 | ||
|---|---|---|---|
| 001 | a5844 | ||
| 003 | SIRSI | ||
| 008 | 130407n1996 000 0 ara u | ||
| 020 | _a9780029001516 | ||
| 035 | _a(Sirsi) a6585 | ||
| 050 | 0 | 0 |
_aHD69.B7 _b A216 1996 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBuilding strong brands / _c David A. Aaker. |
| 260 |
_aNew York : _b Free Press, _c c1996. |
||
| 300 |
_a ix, 380 p. : _b ill.; _c 25 cm. |
||
| 650 | 0 |
_aBrand name products _x Management. |
|
| 650 | 0 |
_aBrand name products _x Valuation _x Management. |
|
| 650 | 0 |
_aIntangible property _x Valuation _x Management. |
|
| 999 |
_c20970 _d20970 |
||