| 000 | 00806aam a2200193 4500 | ||
|---|---|---|---|
| 001 | a5851 | ||
| 003 | SIRSI | ||
| 008 | 130408n1991 000 0 eng u | ||
| 020 | _a9780029001011 | ||
| 035 | _a(Sirsi) a6592 | ||
| 050 | 0 | 0 |
_aHD69.B7 _b A22 1991 |
| 100 | 1 | _aAaker, David A. | |
| 245 | _aManaging brand equity : capitalizing on the value of a brand name / David A. Aaker. | ||
| 260 |
_aNew York : _b Free Press ; _a Toronto : _b Maxwell Macmillan Canada ; _a New York : _b Maxwell Macmillan International, _c c1991 |
||
| 300 |
_axiii, 299 p. : _b ill. ; _c 24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 277-287) and index. | ||
| 650 | 0 |
_aBrand name products _x Valuation _z United States _x Management. |
|
| 650 | 0 |
_aIntangible property _x Valuation _z United States _x Management. |
|
| 999 |
_c20987 _d20987 |
||