| 000 | 00734cam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | a5912 | ||
| 003 | SIRSI | ||
| 008 | 030624s2005 maua e b 001 0 eng d | ||
| 020 | _a9780071108119 | ||
| 035 | _a(Sirsi) a6668 | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.B43 2007 |
| 100 | 1 |
_aBearden, William O., _d1945- |
|
| 245 | 1 | 0 |
_aMarketing : _bprinciples and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill / Irwin, _c2007. |
||
| 300 |
_axxxvi, 588 p. ; _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 999 |
_c21083 _d21083 |
||