000			00851nam a2200229 4500
001			a6215
003			SIRSI
008			130430n2004 000 0 eng u
020			_a0789025345 (hard cover : alk. paper)
035			_a(Sirsi) a7009
043			_an-us---
050	0	0	_aHF6146.P78 _b H36 2004
082	0	0	_a659.1 _2 22
245	0	0	_aHandbook of product placement in the mass media : _b new strategies in marketing theory, practice, trends, and ethics / _c Mary-Lou Galician, editor.
260			_aNew York : _b Best Business Books, _c c2004.
300			_a288 p. : _b ill. (some col.) ; _c 23 cm.
650	0	0	_aProduct placement in mass media.
650	0	0	_aSubliminal advertising _z United States.
650	0	0	_aAdvertising _x Moral and ethical aspects.
700	1		_aGalician, Mary-Lou.
730	0		_aJournal of promotion management.
999			_c21572 _d21572