000			02470cam a22003014a 4500
001			a6727
003			SIRSI
008			060328s2007 nyuabf b 001 0 eng
010			_a2006045306
020			_a0195304179 (alk. paper)
020			_a9780195304176 (alk. paper)
035			_a(Sirsi) i9780195304176
050	0	0	_aPN4734 _b.J64 2007
082	0	0	_a070.1/750973 _222
100	1		_aJohnson, Sammye, _d1946-
245	1	4	_aThe magazine from cover to cover / _cSammye Johnson, Patricia Prijatel.
250			_a2nd ed.
260			_aNew York : _bOxford University Press, _c2007.
300			_axviii, 382 p., [15] p. of plates : _bill. (some col.), maps ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_aFor anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.
505	0		_aPt. 1: The enduring medium. The magazine as a storehouse : the scope of the medium ; The magazine as a marketplace : the role of advertising ; The magazine as a historical document : trends over time ; The magazine as a social barometer : political and cultural interaction -- Pt. 2: The magazine's blueprint. Conceptualizing the magazine : formulas for success ; Magazine business plans : determining the bottom line ; Magazine structures : staff organization -- Pt. 3: The magazine's content. Molding the magazine's content : editorial style ; Creating the magazine's look : designs for readability ; Manufacturing the magazine : the production process ; Magazine legalities : understanding the law ; Moral frameworks : codes of ethics.
650		0	_aPeriodicals _xPublishing _zUnited States.
650		0	_aJournalism _zUnited States.
650		0	_aAmerican periodicals.
650		0	_aMagazine design.
700	1		_aPrijatel, Patricia, _d1945-
999			_c22298 _d22298