| 000 | 00726nam a2200217 4500 | ||
|---|---|---|---|
| 001 | a6978 | ||
| 003 | SIRSI | ||
| 008 | 130715n2009 000 0 eng u | ||
| 020 | _a9780071284400 | ||
| 035 | _a(Sirsi) a7826 | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2009 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A.Belch |
| 250 | _a8th ed | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009 |
||
| 300 |
_axxv, 838 p. : _bcol. ill. ; _c29 cm |
||
| 504 | _aIncludes bibliographical references (p. 783-813) and indexes | ||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 700 | 1 | _aBelch, Michael A | |
| 999 |
_c22616 _d22616 |
||