000 00703nam a2200205 4500
001 a7342
003 SIRSI
008 131205n2013 000 0 eng u
020 _a9781452203638
035 _a(Sirsi) a8219
050 0 0 _aHF5823
_b .A758 2013
100 1 _aAltstiel, Tom.
245 1 0 _aAdvertising creative :
_b strategy, copy, design /
_c Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.
250 _a3rd edition.
260 _aLos Angeles :
_b SAGE Publications,
_c [2013]
300 _axxii, 420 pages :
_b illustrations (some color) ;
_c 28 cm
504 _aIncludes bibliographical references (p. 395-410) and index.
650 0 _aAdvertising.
700 1 _aGrow, Jean.
999 _c23108
_d23108