000 00683nam a2200205 4500
001 a7592
003 SIRSI
008 131222n2009 000 0 eng u
020 _a9782940373987 (pbk.)
035 _a(Sirsi) a8482
050 _aHF5415.1255
_b.D38 2009
100 1 _aDavis, Melissa
245 1 4 _aThe fundamentals of branding /
_cMelissa Davis
260 _aLausanne :
_bAVA Academia ;
_aLa Vergne, TN :
_bDistributed in the USA & Canada by Ingram Publisher Services,
_cc2009
300 _a183 p. :
_bill. (chiefly col.) ;
_c23 cm
490 1 _aAVA academia series
504 _aIncludes bibliographical references
650 0 _aBranding (Marketing)
830 _aAVA academia
999 _c23486
_d23486