000 00678nam a2200205 4500
001 a7594
003 SIRSI
008 131222n2012 000 0 eng u
020 _a9780500516232
035 _a(Sirsi) a8484
050 0 0 _aHF5801
_b.B37 2012
100 1 _aBarry, Pete
245 1 4 _aThe advertising concept book :
_bthink now, design later : a complete guide to creative ideas, strategies and campaigns /
_cPete Barry
260 _aNew York :
_bThames & Hudson,
_c2008
300 _a296 p. :
_bill. ;
_c24 cm
504 _aIncludes bibliographical references (p. 268) and index
650 0 _aAdvertising
650 0 _aAdvertising campaigns
650 0 _aAdvertising copy
999 _c23488
_d23488