000 00722cam a2200241 a 4500
001 a8016
003 SIRSI
008 061221s2007 enka 001 0 eng
020 _a9780750683869 (pbk.)
020 _a0750683864 (pbk.)
035 _a(Sirsi) i9780750683869
050 _aHF5415.13
_b.M369183 2007
082 0 4 _a658.802
_222
100 1 _aMcDonald, Malcolm.
245 1 0 _aMarketing plans :
_bhow to prepare them, how to use them /
_cMalcolm McDonald.
250 _a6th ed.
260 _aOxford :
_bButterworth-Heinemann,
_c2007.
300 _axvii, 675 p. :
_bill. (some col.) ;
_c25 cm.
500 _aPrevious ed.: 2002.
500 _aIncludes index.
650 0 _aMarketing.
650 0 _aMarketing
_xPlanning.
999 _c24042
_d24042