000 | 00722cam a2200241 a 4500 | ||
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001 | a8016 | ||
003 | SIRSI | ||
008 | 061221s2007 enka 001 0 eng | ||
020 | _a9780750683869 (pbk.) | ||
020 | _a0750683864 (pbk.) | ||
035 | _a(Sirsi) i9780750683869 | ||
050 |
_aHF5415.13 _b.M369183 2007 |
||
082 | 0 | 4 |
_a658.802 _222 |
100 | 1 | _aMcDonald, Malcolm. | |
245 | 1 | 0 |
_aMarketing plans : _bhow to prepare them, how to use them / _cMalcolm McDonald. |
250 | _a6th ed. | ||
260 |
_aOxford : _bButterworth-Heinemann, _c2007. |
||
300 |
_axvii, 675 p. : _bill. (some col.) ; _c25 cm. |
||
500 | _aPrevious ed.: 2002. | ||
500 | _aIncludes index. | ||
650 | 0 | _aMarketing. | |
650 | 0 |
_aMarketing _xPlanning. |
|
999 |
_c24042 _d24042 |