000 00778nam a2200205 4500
001 a8297
003 SIRSI
008 140622n2012 000 0 eng u
020 _a9781118027066 (pbk. : acid-free paper)
035 _a(Sirsi) a9219
050 0 0 _aTS195.4
_b.K65 2012
100 1 _aKlimchuk, Marianne Rosner.
245 1 0 _aPackaging design :
_b successful product branding from concept to shelf /
_c Marianne Rosner Klimchuk and Sandra A. Krasovec.
250 _aSecond edition.
260 _aHoboken, New Jersey :
_b Wiley,
_c [2012]
300 _aviii, 246 pages :
_b illustrations (chiefly color) ;
_c 23 cm
504 _a Includes bibliographical references (pages 233-234) and index.
650 1 0 _aPackaging
_x Design.
700 1 _aKrasovec, Sandra A.
999 _c24362
_d24362