| 000 | 00662nam a2200193 4500 | ||
|---|---|---|---|
| 001 | a8339 | ||
| 003 | SIRSI | ||
| 008 | 140624n2011 000 0 eng u | ||
| 020 | _a9780230343436 | ||
| 035 | _a(Sirsi) a9262 | ||
| 050 | 4 |
_aHD45 _b.T75 2011 |
|
| 100 | 1 |
_aTrias de Bes, Fernando, _d1967- |
|
| 245 | 1 | 0 |
_aWinning at innovation : _bthe A-to-F model / _cFernando Trías de Bes & Philip Kotler. |
| 260 |
_aBasingstoke [England] : _bPalgrave Macmillan, _c2011. |
||
| 300 |
_axvi, 272 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 253-259) and index. | ||
| 650 | 1 | 0 |
_aTechnological innovations _xManagement. |
| 700 | 1 | _aKotler, Philip. | |
| 999 |
_c24420 _d24420 |
||