000 00778nam a2200217 4500
001 a8625
003 SIRSI
008 141220n2010 000 0 eng u
020 _a9780199664610
035 _a(Sirsi) a9571
050 0 0 _aHF5415.13
_b.O97 2011
245 0 4 _aThe Oxford handbook of strategic sales and sales management /
_c edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy.
260 _aOxford ;
_a New York :
_b Oxford University Press,
_c 2011.
300 _axxi, 637 p. :
_b ill. ;
_c 26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_x Management.
650 0 _aSales management.
700 1 _aCravens, David W.
700 1 _aLe Meunier-FitzHugh, Kenneth.
700 1 _aPiercy, Nigel.
999 _c24781
_d24781