| 000 | 00819nam a2200229 4500 | ||
|---|---|---|---|
| 001 | a8675 | ||
| 003 | SIRSI | ||
| 008 | 141222n2014 000 0 eng u | ||
| 020 | _a9781119961765 | ||
| 035 | _a(Sirsi) a9621 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.S875 2014 |
| 082 | _a | ||
| 100 | 1 |
_aStewart, David, _d 1948- |
|
| 245 | 1 | 0 |
_aThe marketing pathfinder : _b key concepts and cases for marketing strategy and decision making / _c David Stewart and Michael Saren. |
| 260 |
_aChichester, West Sussex, United Kingdom : _b Wiley, _c 2014. |
||
| 300 |
_axvii, 262 pages.: _c 24cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _x Management. |
|
| 650 | 0 | _aStrategic planning. | |
| 650 | 0 |
_aBUSINESS & ECONOMICS / Marketing / General. _2 bisacsh |
|
| 700 | 1 | _aSaren, Michael. | |
| 999 |
_c24832 _d24832 |
||