| 000 | 00601nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | a9339 | ||
| 003 | SIRSI | ||
| 008 | 170115s2010 nyuab e b 001 0 eng d | ||
| 020 | _a9780071703123 | ||
| 050 | 0 | 0 |
_aHF5826.5 _b.S57 2010 |
| 100 | 1 |
_aSissors, Jack Zanville, _d1919- |
|
| 245 | 1 | 0 |
_aAdvertising media planning / _cJack Z. Sissors and Roger B. Baron. |
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axiv, 480 p. : _bill., map ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising media planning. | |
| 700 | 1 | _aBaron, Roger B. | |
| 999 |
_c25522 _d25522 |
||