| 000 | 00570nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | a10153 | ||
| 003 | SIRSI | ||
| 008 | 170601s2014 caua e b 001 0 eng d | ||
| 020 | _a9788132117735 | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.D44 2014 |
| 245 | 0 | 4 |
_aThe definitive book of branding / _cedited by Kartikeya Kompella. |
| 260 |
_aLos Angeles : _bSAGE, _c2014. |
||
| 300 |
_axx, 408 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aGlobalization _xEconomic aspects. |
|
| 700 | 1 | _aKompella, Kartikeya. | |
| 999 |
_c26437 _d26437 |
||