| 000 | 00720nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | a10708 | ||
| 003 | SIRSI | ||
| 008 | 170822s2016 njua e 001 0 eng d | ||
| 020 | _a9781944659011 | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.W57 2016 |
| 100 | 1 | _aWirtz, Jochen. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Jersey : _bWorld Scientific, _c2016. |
||
| 300 |
_axvii, 783 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 700 | 1 | _aLovelock, Christopher H. | |
| 999 |
_c27070 _d27070 |
||