| 000 | 00579nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | a11211 | ||
| 003 | SIRSI | ||
| 008 | 171121s2018 njua e b 001 0 eng d | ||
| 020 | _a9781292220178 | ||
| 050 | 0 | 0 |
_aHF5415 _b.K68 2018 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a17th ed. | ||
| 260 |
_aHoboken : _bPearson Higher Education, _c2018. |
||
| 300 |
_a734 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 675-703) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aArmstrong, Gary. | |
| 999 |
_c27811 _d27811 |
||