000 00636nam a2200205Ia 4500
001 a11432
003 SIRSI
008 180103s2014 nyua e b 000 0 eng d
020 _a9780241184837
050 0 0 _aHF5415.153
_b.E93 2014
100 1 _aEyal, Nir.
245 1 0 _aHooked :
_bhow to build habit-forming products /
_cNir Eyal with Ryan Hoover.
260 _aNew York, N. Y. :
_bPortfolio / Penguin,
_c2014.
300 _a242 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references (p. 225-242)
650 0 _aNew products.
650 0 _aConsumer behavior.
650 0 _aConsumers' preferences.
700 1 _aHoover, Ryan.
999 _c28044
_d28044