000 00650nam a2200181Ia 4500
001 a12365
003 SIRSI
008 180809s2016 enka e b 001 0 eng d
020 _a9781138912496
050 0 0 _aGV716
_b.F86 2016
100 1 _aFunk, Daniel C.
_q(Daniel Carl),
_d1964-
245 1 0 _aSport consumer behaviour :
_bmarketing strategies /
_cDaniel C. Funk, Kostas Alexandris and Heath McDonald.
260 _aLondon ;
_aNew York :
_bRoutledge, Taylor & Francis Group,
_c2016.
300 _axvi, 327 p. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aSports
_xMarketing
_vCase studies.
650 0 _aConsumer behavior.
999 _c29112
_d29112