000			00834cam a2200241 a 4500
999			_c29838 _d29838
003			OSt
005			20210831161613.0
008			210831s2015 xxua g b 001 0 eng
020			_a9780077861094 _q(alkaline paper)
020			_a9781259095603
040			_aAUE _cAUE
050	0	0	_aHF5415 _b.H872 2015
100	1		_aHunt, C. Shane.
245	1	0	_aMarketing / _cC. Shane Hunt, John E. Mello.
250			_a1st. international ed.
260			_aNew York, United States : _bMcGraw-Hill Education, _c2015.
300			_axxxviii, 454 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aMarketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer.
650		0	_aMarketing.
700	1		_aMello, John E.
942			_2lcc _cBK