000 01498nam a22002297a 4500
005 20220913133347.0
008 220913b |||||||| |||| 00| 0 eng d
020 _a9781501361005
040 _cAUE
050 _aTT496 .U6 B87 2020
100 _d Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-
245 _aThe business of fashion : designing, manufacturing, and marketing
_b Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-
250 _aSIXITH EDITION
260 _aNew York,
_bFairchild Books
_c2020
300 _a xiv, 272 pages : illustrations ; 28 cm
520 _aLearn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- Provided by publisher
600 _2 Clothing trade
600 _2Fashion merchandising
600 _2Fashion merchandising United States Textbooks
760 _b6TH
942 _2lcc
_cBK
999 _c29959
_d29959