000			01814nam a22002177a 4500
005			20220919174231.0
008			220919b |||||||| |||| 00| 0 eng d
020			_a9781864708189
040			_cAUE
050			_aNC1002 .P33 44 2019
100			_dHuang, Chris, 1959-
245			_a Minimalist packaging : enhancing creative concepts _bHuang, Chris, 1959-
260			_aMulgrave, Victoria, _bImages Publishing, _c2019
300			_a 263 pages : chiefly illustrations (chiefly color) ; 23 cm
520			_aMinimalism is not all about simplicity. However, simplicity is at the heart of minimalism. Ludwig Mies van der Rohe's well-known aphorism 'Less is more' clearly illuminated the essential theory of simplicity, of minimalism, and in the last fifty years of the minimalism movement, the definition of simplicity has shifted to a different time and space, and it now widely influences all design-related industries, including packaging. Starting with an overview of the concept of minimalism, this book goes on to showcase almost 70 interesting packaging design styles from around the world: from handmade decorative gifts to skincare products to stationery for women (yes, you read that correctly!). Each unique case study includes an in-depth analysis of its key design principles, including use of color and negative space; brand management; sustainability themes materials and strategies; what works and doesn't work; and other fundamental concepts to bear in mind for the product and consumer or target market. Lavishly illustrated throughout, this book is at the vanguard of design trends for a sophisticated clientele."--Publisher's website
600			_2 Art publicitaire
600			_2Arts graphiques
600			_2Graphic design (Typography)
600			_2Packaging Design
942			_2lcc _cBK
999			_c29968 _d29968