000			03246cam a2200409 i 4500
001			on1164380220
003			OCoLC
005			20240219140702.0
008			200703t20212021enkaf b 001 0 eng d
020			_a9781474299398
020			_a1474299393
020			_a9781474299411
020			_a1474299415
035			_a(OCoLC)1164380220 _z(OCoLC)1164344744
040			_aERASA _beng _erda _cERASA _dBDX _dUKMGB _dOCLCO _dOCLCF _dYDXIT _dYDX _dYDXIT _dCIA _dYDX _dOCLCO _dGZN _dUKOBU _dS1C _dMUU _dXFF _dOCLCO _dOCLCQ _dOCLCO _dZVP
041			_aENG
049			_aZVPA
050		4	_aNC998 _b.R35 2021
100	1		_aRaizman, David Seth, _eauthor.
245	1	0	_aReading graphic design history : _bimage, text, and context / _cDavid Raizman.
264		1	_aLondon ; _aNew York : _bBloomsbury Visual Arts, _c2021.
264		4	_c©2021.
300			_axxxiv, 251 pages, 16 unnumbered pages of plates : _billustrations (some color) ; _c26 cm.
336			_atext _btxt _2rdacontent.
336			_astill image _bsti _2rdacontent.
337			_aunmediated _bn _2rdamedia.
338			_avolume _bnc _2rdacarrier.
504			_aIncludes bibliographical references (pages 235-244) and index.
505	0	0	_tForeword / Steven Heller -- _gAcknowledgments -- _gIntroduction -- _tJosef Müller-Brockmann: "schutzt das Kind!" and the mythology of Swiss design -- _tKoloman Moser's Thirteenth Secession Exhibition poster (1902): anatomy of a work of Viennese graphic design -- _tCassandre and Dubonnet: art posters and publicité in interwar Paris -- _tFrank Zachary at Holiday: travel, leisure, and art direction in Post-World War II America -- _tFood, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- _tGraphic design and politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- _tThe politics of learning: Dr. John Fell and the Fell Types at Oxford University in the later seventeenth century.
520	8		_aReading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race, and gender, encouraging the reader to look at print advertising, illustration, posters, magazine art direction, and typography critically as well as aesthetically, using contemporary literary and other visual evidence from the fine arts, architecture, fashion, and popular prints. David Raizman's innovative approach intentionally challenges the canon of graphic design history, or traditional understandings of graphic design that privilege key schools or movements. He re-examines "icons" of graphic design in light of their local contexts, avoiding generalization to explore underlying attitudes about women's roles in society, the relationship between politics and print, race, and ethnicity. He therefore encourages new ways of reading graphic design that take into account the specific and often local context for graphic design activity rather than generalizations that discourage the understanding of difference and the means by which graphic design communicates cultural values.
590			_aBGCFOLIO.
650		0	_aGraphic arts _xSocial aspects.
650		0	_aGraphic arts _xPolitical aspects.
650		0	_aGraphic arts _xHistory.
700	1		_aHeller, Steven, _ewriter of foreword.
942			_2lcc _cBK
999			_c30127 _d30127