000			02655cam a22003858i 4500
001			22220185
005			20240220155057.0
006			m |o d |
007			cr_|||||||||||
008			210815s2022 nyu ob 001 0 eng
020			_z9781501335815 _q(paperback)
040			_aDLC _beng _cDLC _erda
041			_aeng
042			_apcc
050	0	0	_aTT503.5 _bS93 2022
082	0	0	_a808.06/674692 _223
100	1		_aSwanson, Kristen K., _eauthor.
245	1	0	_aWriting for the fashion business / _cKristen K. Swanson, Judith C. Everett, Jenny B. Davis.
250			_aSecond edition.
263			_a2203
264		1	_aNew York : _bFairchild Books, _c2022.
300			_a291 pages; _eill., _c30 cm
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aEffective fashion communications -- The writing process -- Writing for newspapers -- Writing for print magazines -- Writing for online media platforms -- Writing for social media -- Writing for streaming video and audio -- Writing for marketing and advertising -- Writing for public relations -- Scholarly writing -- Writing books -- Writing business communications.
520			_a"In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry"-- _cProvided by publisher.
650		0	_aFashion writing.
650		0	_aWriting.
700	1		_aEverett, Judith C., _eauthor.
700	1		_aDavis, Jenny B., _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c30147 _d30147