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020 _a9781032743332
040 _aaue
_beng
_caue
_erda
041 _aeng
050 _aHF5415.13
_b.A44 2025
100 1 _aWalters, Hannah D.
245 0 _aAI in Marketing:
_bApplications, Insights, and Analysis/
_cedited by Hannah D. Walters and Rachel M. Hammond.
250 _a1st edition.
260 _bTaylor & Francis,
_c2025.
_aLondon :
650 0 _aArtificial intelligence in marketing.
650 0 _aMarketing
_xData processing.
650 0 _aConsumer behavior
_xComputer applications.
650 0 _aMarketing research.
650 0 _aBusiness enterprises.
942 _cBK
_2lcc
_n0
999 _c30394
_d30394