| 000 | 00842nam a2200265Ia 4500 | ||
|---|---|---|---|
| 005 | 20260117125645.0 | ||
| 008 | 260117260117b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781032562223 | ||
| 040 |
_aaue _beng _caue _erda |
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| 041 | _aeng | ||
| 050 |
_aHF5415 _b.I51 2025 |
||
| 100 | _aCostello, Joyce. | ||
| 245 | 0 |
_aInfluencer Marketing: _bBuilding Brand Communities and Engagement/ _c Joyce Costello and Sevil Yesiloglu. |
|
| 250 | _a2nd edition. | ||
| 264 |
_aLondon : _bTaylor & Francis, _c2025. |
||
| 300 |
_a332 pages : _billustrations, tables ; _c24 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 650 | _aInfluencer marketing | ||
| 650 |
_aMarketing _xSocial media. |
||
| 650 | _aBrand management. | ||
| 942 |
_cBK _2lcc _n0 |
||
| 999 |
_c30395 _d30395 |
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