| 000 | 00835nam a2200253Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260117162655.0 | ||
| 008 | 260117220247b |||||||| |||| eng 0 eng d | ||
| 020 | _a9781266931628 | ||
| 040 |
_aaue _beng _caue _erda |
||
| 041 | _aeng | ||
| 050 |
_aHF5415.2 _b.H37 2024 |
||
| 100 | 1 | _aHair, Joseph F., Jr. | |
| 245 | 0 |
_aEssentials of Marketing Analytics/ _b2024 release ISE _cJoseph F. Hair, Jr., Dana E. Harrison, Haya Ajjan. |
|
| 250 | _a2nd edition. | ||
| 260 |
_bMcGraw-Hill, _aNew York, NY : _c2024. |
||
| 650 | 0 | _aMarketing analytics. | |
| 650 | 0 |
_aData analysis (Business) _vStudy and teaching. |
|
| 650 | 0 |
_aMarketing research _vMethodology. |
|
| 650 | 0 | _aBig data analytics in marketing. | |
| 650 | 0 | _aDigital marketing analytics. | |
| 700 | _aDana E. Harrison, Haya Ajjan | ||
| 942 |
_cBK _2lcc _n0 |
||
| 999 |
_c30396 _d30396 |
||