000			02151nam a2200361Ia 4500
003			OSt
005			20260416155047.0
008			26011722025 sz d|||||||| |||| eng 0 eng d
020			_a9783031863455
040			_aaue _beng _caue _erda
041			_aeng
050	0	0	_aHF5415.5 _b.B 48 2025.
100			_aBlock, Martin.
245	1	0	_aRethinking Retail: _bA Marketer’s Guide to Decoding Consumer Preference through Data Analytics/ _cMartin Block, Frank Mulhern, Larry DeGaris, Don Schultz.
250			_aSecond edition.
260			_bSpringer, _c2025
264		1	_aCham: _bPalgrave Macmillan, _c2025.
300			_a126 Pages: _billustrations , _c25 cm.
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
520			_aRetailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers’ shopping preferences, behaviors, and influences. Across a range of topics, the authors argue that the rise of e-commerce has coincided with a decline in consumer preferences—what people buy and where they buy it. This presents challenges for both retailers and manufacturers. The authors propose that the answer lies with consumers. A focus on consumers is fundamental to designing effective marketing strategies and campaigns. However, retailers and brands often have different perspectives about consumers. This book bridges that gap. The broad scope of topics and longitudinal data give retailers and brand marketers a roadmap for building and maintaining consumer preference in a rapidly changing and challenging environment.
650		0	_aManagement.
650		0	_aRetail trade _xManagement
650		0	_aConsumer behavior _xData processing.
650		0	_aMarketing.
650		0	_aMarketing _xData processing.
700	1		_aMulhern, Frank, _eauthor.
700	1		_aDeGaris, Larry, _eauthor.
700	1		_aSchultz, Don, _eauthor.
942			_cBK _2lcc _n0
999			_c30403 _d30403