| 000 | 01161nam a22003497a 4500 | ||
|---|---|---|---|
| 005 | 20260118154647.0 | ||
| 008 | 260118b2024 |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781266124983 | ||
| 040 |
_aaue _ceng _daue _erda |
||
| 041 | _aeng | ||
| 050 | 0 |
_aHF5415 _b.C26 2024 |
|
| 100 | 1 | _aCannon, Joseph P. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _c Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy. |
| 250 | _a18th edition. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c2024. |
|
| 300 |
_a780 pages, _billustrations, tables ; _c28 cm. |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing strategy. | |
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aMarketing research. | |
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aPerreault, William D., Jr. _eauther. |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _eauther. |
|
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c30497 _d30497 |
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