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Management of marketing /

Lancaster, Geoffrey, 1938-

Management of marketing / Geoff Lancaster and Paul Reynolds. - Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2005. - xi, 410 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0750661038 (pbk.)

LCCN: 2005296430

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .L336 2005

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