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Creativity and strategic innovation management /

Goodman, Malcolm.

Creativity and strategic innovation management / Malcolm Goodman and Sandra Dingli. - Abingdon, Oxon ; New York, NY : Routledge, c2012. - xiv, 283 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780415663557 (pbk.)

Subjects--Topical Terms:
Creative ability in business.
Diffusion of innovations -- Management.
Technological innovations -- Management.
Organizational change -- Management.

LC Class. No.: HD53 / .G6643 2012

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