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The social media marketing book /

Zarrella, Dan.

The social media marketing book / Dan Zarrella. - Beijing : O'Reilly, c2010. - vi, 232 p. : ill. ; 16 x 21 cm.

Includes index.

Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.

ISBN: 9780596806606 (pbk.) 0596806604 (pbk.)

Subjects--Topical Terms:
Social media.
Business enterprises--Computer network resources.
Internet marketing.

LC Class. No.: HF5415.1265 / .Z37 2010

Dewey Class. No.: 658.054678

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