Data mining techniques :
Berry, Michael J. A.
Data mining techniques : for marketing, sales, and customer relationship management 2nd ed. / Michael J.A. Berry, Gordon S. Linoff. - Indianapolis, Ind. : Wiley Pub., c2004. - xxv, 643 p. : ill. ; 24 cm.
Includes index.
0471470643
Data mining.
Marketing -- Data processing.
Business -- Data processing.
HF5415.125 / .B47 2004
Data mining techniques : for marketing, sales, and customer relationship management 2nd ed. / Michael J.A. Berry, Gordon S. Linoff. - Indianapolis, Ind. : Wiley Pub., c2004. - xxv, 643 p. : ill. ; 24 cm.
Includes index.
0471470643
Data mining.
Marketing -- Data processing.
Business -- Data processing.
HF5415.125 / .B47 2004