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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit. - 11th ed. - Boston : Pearson, 2015. - xxvii, 464 p. : illustrations ; 29 cm.

Includes bibliographical references and indexes.

ISBN: 9780273787136

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2015

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