Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 10th ed. - New York, N. Y. : McGraw-Hill, 2015. - xxxiv, 842 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 280-810) and indexes.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 10th ed. - New York, N. Y. : McGraw-Hill, 2015. - xxxiv, 842 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 280-810) and indexes.
9789814575119
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B45 2015