E-business and e-commerce management :
Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - Harlow : Pearson Education Limited, 2015. - xxxi, 680 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780237786542
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2015
E-business and e-commerce management : strategy, implementation, and practice / Ebusiness and ecommerce management Dave Chaffey. - Harlow : Pearson Education Limited, 2015. - xxxi, 680 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780237786542
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C43 2015