Sports marketing :
Shank, Matthew D.
Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger. - 5th ed. - Milton Park, Abingdon, Oxon ; New York, N.Y. : Routledge, 2015. - xxxii, 669 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9781138015968
Sports--Marketing.--United States
Sports--Economic aspects--United States.
GV716 / .S53 2015
Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger. - 5th ed. - Milton Park, Abingdon, Oxon ; New York, N.Y. : Routledge, 2015. - xxxii, 669 p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
9781138015968
Sports--Marketing.--United States
Sports--Economic aspects--United States.
GV716 / .S53 2015