The next evolution of marketing :
Gilbreath, Bob.
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath. - New York : McGraw-Hill, c2010. - x, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I What is Marketing With Meaning? 13 -- Part II How To Implement Marketing With Meaning in Your Business 143.
Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs.
9780071625364 (alk. paper) 0071625364 (alk. paper)
2009011087
Marketing.
Advertising.
Customer relations.
HF5415 / .G467 2010
The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath. - New York : McGraw-Hill, c2010. - x, 288 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Part I What is Marketing With Meaning? 13 -- Part II How To Implement Marketing With Meaning in Your Business 143.
Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs.
9780071625364 (alk. paper) 0071625364 (alk. paper)
2009011087
Marketing.
Advertising.
Customer relations.
HF5415 / .G467 2010