E-commerce :

Laudon, Kenneth. C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - 2nd ed. - Boston : Pearson / Addison Wesley, 2004. - xxxvii, 949 p. : ill. (mostly col.), maps ; 24 cm.

Includes bibliographical references and index.

032120056x


Electronic commerce.
Internet marketing.
Information technology.

HF5548.32 / .L38 2004