Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, selling, and being Michael R. Solomon. - 7th ed. - Upper Saddle River, N.J. Pearson Prentice Hall 2006. - xviii, 654 p. : ill.

Includes bibliographical references and index.

0132186942

20-05056382


Consumer behavior.

HF5415.32 / .S6 2007